Top 5 Reasons to Choose Magneto as Your E-Commerce Platform

When you look at how much the entire e-commerce industry has grown in the last few years alone, you start understanding how serious it is. Every day more and more consumers make online purchases through various e-commerce platforms. On the other hand retailers keep seeing a decline in visits to their stores. This is why building a proper e-commerce platform is becoming more important now than ever before. One of the ways to make sure you’re on the right track with your e-commerce platform development is to ensure you use the proper tools. That’s where Magneto comes to play. More and more online sellers have started implementing Magneto Website Development platform as their primary Content Management System. Let’s see some of the reasons behind such a choice.

What is Magneto?

As we’ve mentioned, Magneto is an open-source CMS used by over 200,000 different e-commerce platforms all over the world. It’s an incredibly easy-to-use system which allows users to deal with administration, search engine optimization, catalog-management, and tons of other important aspects of an e-commerce business. Magneto website development can help its users optimize their visual representation, as well as their performance, while simultaneously providing their customers with the best possible shopping experience.

Why Magneto and what’s in it for You?

Responsive design

As one of the most important things in the ever-evolving e-commerce industry, responsive design is simply a must if you’re planning a serious e-commerce platform. When you consider the fact that more than half of the visits to the world wide web on the global scale have been made from mobile devices, you have to accept that responsive design is something that’s necessary. Luckily, Magneto development platform specializes in this area. This means that your website will be seamlessly accessible from mobile devices.

Incredible Flexibility

Probably the one thing that makes Magneto stand out is its incredible flexibility. With some knowledge of the way this CMS works and a little bit of experience with its architecture, you would be amazed by the results you can get. Magneto opens a door to customizable back-end workflows which you can use to fit any needs your business has. On top of that, you can differentiate the consumer experience for individual users and devices. As the technology behind it is open-source and modular, you can always improve your e-commerce platform’s functionality even further.

Room for Growth

When we talk about incredible flexibility and functionality of Magneto Web Development platform, we simply have to mention the fact that it can host up to 500,000 products on a single website, while simultaneously handling up to 80,000 orders per hour. Considering how much the Magneto user’s community has grown and knowing the numbers, it becomes quite clear why 1 in 4 e-commerce platforms are using Magneto as their primary CMS.

Amazing Scalability

There are countless commercials where you can hear someone promote their product as saying how it perfectly goes with your specific needs. When we talk about Magneto – we can freely say it can go hand in hand with any type of e-commerce businesses. We’ve already mentioned the functionality, flexibility, responsiveness, and room for growth, but to add up to that list, there is its amazing scalability. Some of the world’s biggest brands like Nike, Olympus or Fiji Water, are just a few from the very very long list of companies using Magneto. On the other hand, quite a lot of local online retailers and online stores with one or two employees have also chosen Magneto Website Development platform as their primary tool.

Advanced and Fully Customizable Reporting

If you are more into analytics and detailed reporting, Magneto has you covered as well. Fully integrated with Google Analytics, Magneto offers an amazing administration platform for full data analysis. It can provide you with very accurate sales reports used for periodic profit evaluation. This will allow you to create an incredible e-commerce environment for your clients and customers. With Magneto you can get incredibly precise data about frequent search words, popular products, cart abandonment, average sales volume and lots more.

So, there you have it, the top 5 reasons why you should consider Magneto as an e-commerce platform that might help your e-commerce business grow. These are just some of the reasons why anyone should consider Magneto, but, of course, there are many more. In our opinion, Magneto is one of the best e-commerce platforms there are. Don’t share our opinion? Have a different CMS of choice? Let us know, we would really like to hear your side!